Digital versus print.

Based on the number of people who have said to me and Linda, "I'll be interested in that when it comes in," the print version of Led to the Slaughter should sell better than the digital.  At least, among the people we ask.

But of course, the people we ask are only those people who walk into our stores -- maybe 100 to 200 people a day.  Digital is available to the whole world.  Sheer numbers, and percentages. 

And of course many of those people who say they are going to buy the book are just saying it.  Confronted with actually pulling out their wallets, the answer may be different.

I'll need to be careful not to put people on the spot, and yet at the same time try to close the deal.  I don't want anyone to feel uncomfortable.