Sell for a premium?

There is quite a bit of controversy over whether retailers should sell the 3D covers of Villains month for a premium.

I have a policy of never charging more than SRP for the first month at least, no matter what.  Even later I rarely raise the price.  I feel like my job is to sell comics, not collectables.

I'm sympathetic, though.  I think DC put us in jeopardy with this whole thing, and there is always the risk/reward ratio to consider.

But a policy is a policy.  So I'm sticking to regular price.