If this math is wrong, please let me know.
Let's say the Avengers is a billion dollar movie. (Actually, I think it will be much more than that, but to keep the math simple, let's say 1 billion.)
Let's say the average ticket price is 10.00. (Again, it's probably lower than that, but keeping the math simple.)
Let's say that the average Avengers comic sells 50 thousand per month. (High, but math=simple.)
By my estimate, if 100th of 1% of the people who bought a ticket to the Avengers had bought an Avengers comic that month, the sales on that comic would have tripled. (I believe I have been corrected: it would be 1/10th of 1% not 1/100 of 1% to get comics to triple. My mistake.)
Instead, as far as I can see -- they did nothing. Nothing at all.
I bought 30 Avengers related graphic novels in anticipation of the movie, to go along with the several hundred Avengers related books I already had.
I think I may have sold 10 of them, for a net loss.
10.
No extra comics. A couple of back-issue sets, at half price.
My total sales from the Avengers movie was about 200.00. Total expenses? About 200.00 to 250.00. But hey, you gotta try.
Let's say the Avengers is a billion dollar movie. (Actually, I think it will be much more than that, but to keep the math simple, let's say 1 billion.)
Let's say the average ticket price is 10.00. (Again, it's probably lower than that, but keeping the math simple.)
Let's say that the average Avengers comic sells 50 thousand per month. (High, but math=simple.)
By my estimate, if 100th of 1% of the people who bought a ticket to the Avengers had bought an Avengers comic that month, the sales on that comic would have tripled. (I believe I have been corrected: it would be 1/10th of 1% not 1/100 of 1% to get comics to triple. My mistake.)
Instead, as far as I can see -- they did nothing. Nothing at all.
I bought 30 Avengers related graphic novels in anticipation of the movie, to go along with the several hundred Avengers related books I already had.
I think I may have sold 10 of them, for a net loss.
10.
No extra comics. A couple of back-issue sets, at half price.
My total sales from the Avengers movie was about 200.00. Total expenses? About 200.00 to 250.00. But hey, you gotta try.