Hey, gang. Let's start a brewery!

I don't know anything about brewing, but from the outside it certainly gives the appearance of being a fad. I mean, I don't think you can grow exponentially for long without consequences.

There would seem to me to be a finite number of beer drinkers, so there has to be a zero sum result in the end.

However -- there may be a huge untapped demand. A potential reserve of quality micro-brew drinkers. (Just a fraction of the Bud crowd, for instance.)

And certainly, the local brewers can sell outside the area. Unless the same kind of exponential growth is happening everywhere.

What do you all think?