Hey it's special! And so is this - and this - and this....and

"Once my CD's start skipping, they seem to just keep skipping...what is the story with that?"

"I don't know. I converted all my music to digital long ago."

"Oh."

"What....you have CD's?"

Pause.

"You know when you're dialing a phone number, and the dialer sticks....what is the story with that...?"

**********

Diminishing returns? The Duck Race used to get tons of press, now it's barely mentioned. On the other hand, they had 17K ducks. It's duck pollution.

**********

Another bike race in Bend? Really?

**********

Smoke gets in my eyes.

My eyes swole up last night. (How come there isn't a word, "swole"?) Which means that wherever that fire was, it was in area with sage. 'Cause I'm allergic to sage.

Then again, maybe the smoke was thick enough it didn't matter.

**********

I'm not feeling quite so guilty about running out of the first week of DC 52's. Apparently, virtually everyone is out.

We retailers are all assuming they'll be offering us second prints, but no word yet.

The problem? Just in the month between my original order for Batman and now, for instance, my subs just about doubled. That doesn't even begin to cover the number of issues I'd like to have out for sale.

But I couldn't get any more copies even though I tried 3 weeks in advance!

I think DC blew it. Apparently, it's O.K. for me to order 3 to 4 times normal numbers (my cost 1.50 to 2.00), but DC can't be bothered to do much of an overprint (their cost about .15 to .20.)

Actually, it's worse than that -- because there were less DC titles in the order than normal, and because I concentrated on the New 52, my average increase was probably closer to 5 times normal on most individual titles.

I've said before, any time you are forced to increase orders by double or more, you are in dangerous territory. It is essentially gambling on public interest, that all the promotion will work, when there is a long history of promotions barely moving the needle.

But I did it -- not just double but by 5 times.

And DC, from what I can tell, despite all their bold talk, gambled nowhere near as much.

P.S. I should probably mention: I've only received the first real week of comics -- there are still 3 more weeks of New DC to arrive, and there will be copies of almost all of them out for sale on the usual Wednesdays. It's just that, so far, they've only been lasting a few days....